Alternatif Business Library · Guide · Sales & Negotiation

Pricing for Profit
Smart prices that raise value and growth

Set smart prices that raise perceived value, margin and growth, then test and change them without losing customers.

Foundations Price psychology, positioning and the four numbers every pricing decision rests on.
Strategies Cost-plus, value-based, penetration, skimming, freemium, tiers, bundles, captive and geographic pricing.
Testing and change Experiments, a 5-step price-rise method, a discount policy and a pricing dashboard.

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32illustrated pages

14tools explained step by step

6classic frameworks explained

$15one-time, instant download

What is inside

3 parts, 14 practical tools.

This guide gives you a structured, testable way to price: understand how customers perceive price, choose the right strategy for your situation, test it on a small scale, and raise prices without a wave of cancellations. Every tool comes with a worked example, an AI prompt and the mistakes to avoid.

1
Pricing foundations
Before choosing a strategy, understand what a price communicates and which numbers it must protect.
Price psychology · The price–value positioning map · The four pricing numbers
2
Choosing your strategy
Seven strategies cover most situations. Each fits a stage, a market and a type of offer; most businesses combine two or three.
Cost-plus pricing · Value-based pricing · Penetration and skimming · Freemium and free trials · Good–better–best tiers · Bundles, captive and razor-blade pricing · Geographic and segment pricing
3
Testing and changing prices
The best price is found by testing, not guessing. Then it must be changed regularly and communicated well.
Price testing · Raising prices without losing customers · Discount policy · The pricing dashboard

Every tool follows the same structure

What it isplain languageUse it whenthe right momentVisualdiagram or tableHow to apply itnumbered stepsCaseFlowDeskAI promptready to pasteWatch outcommon mistakes

Frameworks and real examples

The classics, explained and applied.

Each book connects its practical tools to the well-known models behind them, and shows how real companies applied the same ideas.

Classic frameworks

Penetration and skimmingVan Westendorp Price Sensitivity MeterAnchoring and the decoy effectEconomic value to the customerGood–better–best tiersPrice elasticity of demand

Real-world examples

The EconomistNetflixGillette

Bonus

A 2-page printable cheat sheet with every tool, the method and the checklist.

One case, start to finish

Follow FlowDesk through the whole book.

FlowDesk sells booking software to hair and beauty salons: 620 paying salons at $29 a month, a single plan, unchanged for four years. Costs have risen, churn sits at 3.5% a month and the founder, Linda, is afraid that any price change will make customers leave. The guide follows her through a complete pricing review.

paying salons620

single monthly plan, unchanged for 4 years$29

monthly churn3.5%

cost to acquire a customer$210

Before you decide

Who is it for?

Ideal for

Business owners and entrepreneurs
Managers and team leads
Consultants and freelancers
Students and career changers who want practical tools

Not ideal for

Readers looking for academic theory
Anyone expecting results without applying the tools
Specialists who already master the topic in depth

Instant access

Pricing for Profit

Pricing for Profit · 32-page illustrated PDF
14 tools, each with a visual, steps, a worked example and an AI prompt
A complete printable checklist
Worksheet: Value-based price calculator
Worksheet: Price-change plan
The whole method summarized on one page
6 classic frameworks explained (origin and use)
Real-world examples: The Economist, Netflix, Gillette
Bonus: 2-page printable cheat sheet

$15USD · one-time payment

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Questions

Before you buy

What format is it?

An illustrated PDF of 32 pages (A4), designed to read on screen or print. Worksheets and checklists are included at the end.

How is it delivered?

Right after payment through PayPal you get a private download page, or we email you the link, usually within a few hours. Problems: contact@aydi.ma.

Is it in English?

Yes. All library titles are written in clear, international English.

Is the case study real?

FlowDesk is a fictional business with consistent figures, built so you can follow every example step by step. The book also includes short, publicly documented examples from well-known companies.

What is the cheat sheet?

A 2-page printable summary (A4 landscape) of every tool, the 7-step method, the classic frameworks and the checklist, delivered with the book.

Can I use it with my team or clients?

Yes, you can apply the methods and print the worksheets for your team and clients. You may not resell or share the file itself.

What is the refund policy?

Sales are final once downloaded, except if a file is damaged and cannot be replaced within 3 business days, if you were charged twice, or if the product is substantially different from its description. Ask within 14 days.

Pricing for Profit
Smart prices that raise value and growth

3 parts, 14 practical tools.

Pricing foundations

Choosing your strategy