Strategy & Business Models · Handbook
Building a Competitive Edge
Build an edge through market intelligence
$15
Alternatif Business Library · Handbook · Strategy & Business Models
Strategy in Practice
Create a lasting competitive advantage
Create a lasting competitive advantage: mission, vision and objectives, external analysis with PESTLE, Porter and scenarios, internal analysis with resources, value chain and SWOT, generic and corporate strategies, international choices, execution with the balanced scorecard and OKRs, control and strategic agility.
- Analyse Mission and vision, PESTLE, five forces, competitors, scenarios, benchmarking, resources, value chain and SWOT.
- Choose Cost leadership, differentiation and focus, growth options, corporate portfolio and international strategies.
- Execute Strategy maps, balanced scorecard, OKRs, governance, control and strategic agility.
One-time payment · Instant download · Secure checkout with PayPal
36illustrated pages
12tools explained step by step
5classic frameworks explained
$15one-time, instant download
What is inside
4 parts, 12 practical tools.
Strategic management gives an organisation a clear direction, allocates resources where they matter, anticipates change rather than reacting to it, and builds an advantage that lasts. This handbook follows the full cycle: identity (mission, vision, objectives), external and internal analysis, strategic choices at business and corporate level, execution and control. Every tool comes with a worked example, an AI prompt and the mistakes to avoid.
- 1
Strategic identity
Before analysing markets, be clear on why the organisation exists and where it wants to go.
What strategic management is · Mission, vision, values and objectives
- 2
Analysis
Understand the environment and your own capabilities with facts.
PESTLE and the macro-environment · Industry and competitor analysis · Scenarios and benchmarking · Internal analysis: resources, value chain and SWOT
- 3
Strategic choices
Decide where to compete and how to win.
Generic competitive strategies · Growth and corporate strategies · International strategy
- 4
Execution and control
Strategy that is not executed is only an intention.
Strategy maps and the balanced scorecard · Execution: OKRs, governance and change · Control, adjustment and strategic agility
Every tool follows the same structure
What it isplain languageUse it whenthe right momentVisualdiagram or tableHow to apply itnumbered stepsCaseCrestline Outdoor, outdoor equipmentAI promptready to pasteWatch outcommon mistakes
Frameworks and real examples
The classics, explained and applied.
Each book connects its practical tools to the well-known models behind them, and shows how real companies applied the same ideas.
Classic frameworks
Generic strategies and five forcesValue chainResource-based view and VRIOBalanced scorecardScenario planning
Real-world examples
NetflixShell
Bonus
A 2-page printable cheat sheet with every tool, the method and the checklist.
One case, start to finish
Follow Crestline Outdoor, outdoor equipment through the whole book.
Crestline Outdoor makes backpacks, tents and outdoor clothing in Burlington, Vermont, with 120 employees and $28 million in revenue. Sales through specialist retailers are flat, direct-to-consumer brands are growing fast online, and large marketplaces push prices down. The CEO, Daniel Brooks, must present a five-year strategy to the board. The handbook follows him through the full strategic cycle.
annual revenue$28M
growth over 2 years0%
of sales online (direct)9%
strategy horizon5 years
Before you decide
Who is it for?
Ideal for
- Founders, executives and managers responsible for direction and priorities
- Business owners preparing a three- to five-year plan
- Consultants and students who want applied strategic tools
Not ideal for
- Readers looking for a detailed financial modelling course
- Teams that only need a one-year operating budget
Instant access
Strategy in Practice
- Strategy in Practice · 36-page illustrated PDF
- 12 tools, each with a visual, steps, a worked example and an AI prompt
- A complete printable checklist
- Worksheet: Strategy on a page
- Worksheet: Strategic options assessment
- The whole method summarized on one page
- 5 classic frameworks explained (origin and use)
- Real-world examples: Netflix, Shell
- Bonus: 2-page printable cheat sheet
$15USD · one-time payment
One-time payment of $15 USD. Card or PayPal balance.
- Instant download
- Secure PayPal checkout
- Help within 1 business day
Digital file delivered instantly. See the refund policy.
Questions
Before you buy
What format is it?
An illustrated PDF of 36 pages (A4), designed to read on screen or print. Worksheets and checklists are included at the end.
How is it delivered?
Right after payment through PayPal you get a private download page, or we email you the link, usually within a few hours. Problems: contact@aydi.ma.
Is it in English?
Yes. All library titles are written in clear, international English.
Is the case study real?
Crestline Outdoor, outdoor equipment is a fictional business with consistent figures, built so you can follow every example step by step. The book also includes short, publicly documented examples from well-known companies.
What is the cheat sheet?
A 2-page printable summary (A4 landscape) of every tool, the 7-step method, the classic frameworks and the checklist, delivered with the book.
Can I use it with my team or clients?
Yes, you can apply the methods and print the worksheets for your team and clients. You may not resell or share the file itself.
What is the refund policy?
Sales are final once downloaded, except if a file is damaged and cannot be replaced within 3 business days, if you were charged twice, or if the product is substantially different from its description. Ask within 14 days.
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