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Alternatif Business Library · Audit · Marketing & Branding
The Marketing Audit
Master your marketing strategy, step by step
Master your marketing strategy step by step with ready-to-use checklists: audience research, SMART objectives, competitive analysis, the customer journey, positioning and messaging, Google Business Profile, website and technical SEO, content quality, social media, email marketing, paid advertising, and analytics, budget and the marketing calendar.
- Foundations Audience, objectives, competitors, customer journey and positioning.
- Digital presence Local profile, website, technical SEO and content quality.
- Channels and measurement Social media, email, paid ads, analytics, budget and calendar.
One-time payment · Instant download · Secure checkout with PayPal
28illustrated pages
10tools explained step by step
3classic frameworks explained
$19one-time, instant download
What is inside
4 parts, 10 practical tools.
This book turns a complete marketing strategy into practical checklists: foundations first (audience, objectives, competitors, journey, positioning), then digital presence (local profile, website, SEO, content), then channels (social, email, ads) and finally measurement and planning. Each chapter explains why it matters, gives a checklist, a worked example from one running case, an AI prompt and common mistakes. Platform features change often; check current guidelines.
- 1
Strategic foundations
Know who, why and against whom.
Audience research checklist · SMART objectives and competitive analysis · Customer journey and positioning checklist
- 2
Digital presence
Be found, trusted and chosen online.
Google Business Profile checklist · Website and technical SEO checklist · Content quality checklist
- 3
Channels
Social media, email and paid ads.
Social media checklist · Email marketing checklist · Paid advertising checklist
- 4
Measurement and planning
Know what works and plan the year.
Analytics, budget and the marketing calendar
Every tool follows the same structure
What it isplain languageUse it whenthe right momentVisualdiagram or tableHow to apply itnumbered stepsCaseHarbor Lane BakeryAI promptready to pasteWatch outcommon mistakes
Frameworks and real examples
The classics, explained and applied.
Each book connects its practical tools to the well-known models behind them, and shows how real companies applied the same ideas.
Classic frameworks
SMART objectivesE-E-A-TCustomer journey
Real-world examples
GoogleDollar Shave Club
Bonus
A 2-page printable cheat sheet with every tool, the method and the checklist.
One case, start to finish
Follow Harbor Lane Bakery through the whole book.
Harbor Lane Bakery has three bakery-cafés in Providence, Rhode Island, and a growing catering service for offices and events. Owner Emily Norton posts on Instagram when she has time, her website is slow on mobile and catering orders come mostly by word of mouth. She wants to grow catering revenue by 40% in a year. The book follows how she worked through the checklists.
bakery-cafés3
annual revenue$2.1M
catering revenue$310,000
mobile page load time5.8 s
Before you decide
Who is it for?
Ideal for
- Small business owners doing their own marketing
- Marketing managers who want a complete audit tool
- Agencies and freelancers onboarding clients
Not ideal for
- Readers seeking advanced data science for marketing
- Large enterprises needing brand architecture (see Building a Brand People Remember)
Instant access
The Marketing Audit
- The Marketing Audit · 28-page illustrated PDF
- 10 tools, each with a visual, steps, a worked example and an AI prompt
- A complete printable checklist
- Worksheet: Marketing audit scorecard
- Worksheet: 12-month marketing calendar
- The whole method summarized on one page
- 3 classic frameworks explained (origin and use)
- Real-world examples: Google, Dollar Shave Club
- Bonus: 2-page printable cheat sheet
$19USD · one-time payment
One-time payment of $19 USD. Card or PayPal balance.
- Instant download
- Secure PayPal checkout
- Help within 1 business day
Digital file delivered instantly. See the refund policy.
Questions
Before you buy
What format is it?
An illustrated PDF of 28 pages (A4), designed to read on screen or print. Worksheets and checklists are included at the end.
How is it delivered?
Right after payment through PayPal you get a private download page, or we email you the link, usually within a few hours. Problems: contact@aydi.ma.
Is it in English?
Yes. All library titles are written in clear, international English.
Is the case study real?
Harbor Lane Bakery is a fictional business with consistent figures, built so you can follow every example step by step. The book also includes short, publicly documented examples from well-known companies.
What is the cheat sheet?
A 2-page printable summary (A4 landscape) of every tool, the 7-step method, the classic frameworks and the checklist, delivered with the book.
Can I use it with my team or clients?
Yes, you can apply the methods and print the worksheets for your team and clients. You may not resell or share the file itself.
What is the refund policy?
Sales are final once downloaded, except if a file is damaged and cannot be replaced within 3 business days, if you were charged twice, or if the product is substantially different from its description. Ask within 14 days.
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