Strategy & Business Models · Handbook
Building a Competitive Edge
Build an edge through market intelligence
Alternatif Business Library · Workbook · Strategy & Business Models
Orchestrate the future with vision and impact: strategic thinking in an age of overlapping crises, lessons from recent disruptions, what a strategic master plan is, its pillars (vision, SMART objectives, resources, indicators, milestones and adjustment), systems thinking, the logical framework, foresight and scenarios, SWOT and strategic options, stakeholder participation, the Three Horizons, adaptive monitoring and building strategic habits in teams.
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What is inside
Strategic thinking is the ability to see the whole system, anticipate several possible futures, make clear choices and adapt as reality unfolds. This blueprint provides a structured approach to build a strategic master plan and the habits to keep it alive. It complements Strategy in Practice, which covers strategic analysis and execution tools. Each chapter includes a worked example from one running case, an AI prompt and the mistakes to avoid.
Complexity, crises and long-term choices.
Strategic thinking in a world of overlapping crises · Lessons from recent disruptions
Purpose, pillars and logic.
What a strategic master plan is · The pillars of the master plan · Systems thinking · The logical framework and theory of change
Scenarios, options and participation.
Foresight and scenario planning · SWOT and strategic options · Stakeholder participation and governance
Horizons, monitoring and habits.
The Three Horizons and resource allocation · Monitoring, learning and adaptation · Building strategic thinking habits in teams




Frameworks and real examples
Each book connects its practical tools to the well-known models behind them, and shows how real companies applied the same ideas.
A 2-page printable cheat sheet with every tool, the method and the checklist.
One case, start to finish
Cape Ann Seafood Co. processes and distributes seafood from Gloucester, Massachusetts, with 450 employees. In recent years it has faced pandemic closures of restaurant customers, shipping disruptions, rising energy costs, changing fish stocks due to warming waters and new sustainability demands from retailers. CEO Grace Holloway wants to move from crisis management to a ten-year strategic master plan. The blueprint follows the process.
Before you decide

Instant access
One-time payment of $15 USD. Card or PayPal balance.
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Questions
An illustrated PDF of 33 pages (A4), designed to read on screen or print. Worksheets and checklists are included at the end.
Right after payment through PayPal you get a private download page, or we email you the link, usually within a few hours. Problems: contact@aydi.ma.
Yes. All library titles are written in clear, international English.
Cape Ann Seafood Co. is a fictional business with consistent figures, built so you can follow every example step by step. The book also includes short, publicly documented examples from well-known companies.
A 2-page printable summary (A4 landscape) of every tool, the 7-step method, the classic frameworks and the checklist, delivered with the book.
Yes, you can apply the methods and print the worksheets for your team and clients. You may not resell or share the file itself.
Sales are final once downloaded, except if a file is damaged and cannot be replaced within 3 business days, if you were charged twice, or if the product is substantially different from its description. Ask within 14 days.
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Strategy & Business Models · Handbook
Build an edge through market intelligence