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The 90-day growth plan

Team planning together at sunset

A week-by-week plan to grow a small business in short, measured cycles. Each week has a goal, a few actions, one way to use AI, one indicator and one deliverable. Plan for 3 to 5 hours per week and a 30-minute weekly review with your team.

Days 1–30 · Diagnosis and foundations

Week 1

Review the last 12 months: sales, margins and top customers.

Week 2

Collect customer feedback through short interviews and reviews.

Week 3

Analyse competitors and the market.

Week 4

Set three measurable goals and a 90-day roadmap.

Days 31–60 · Offer, acquisition and conversion

Week 5

Simplify and reposition the offer.

Week 6

Review prices and margins.

Week 7

Set up a first acquisition channel.

Week 8

Test a second channel with a small budget.

Week 9

Improve how leads turn into sales.

Days 61–90 · Organisation, retention and steering

Week 10

Build customer retention and repeat purchases.

Week 11

Automate two repetitive tasks.

Week 12

Clarify team roles and procedures.

Week 13

Review results against the Week 4 goals and plan the next cycle.

Want the same structure with fill-in worksheets in English? The Business Launch System includes a 90-day action plan.