Sales & Negotiation · Handbook
The Business Development Playbook
Build growth, high-value partnerships and scale smartly
$19
Alternatif Business Library · Course · Sales & Negotiation
The Advanced Selling Playbook
Segmentation, personalization and automation
Segmentation, personalization and automation for modern B2B selling: ideal customer profile and account selection, buying committees and multi-threading, social selling, personalization at scale, account-based campaigns, sales automation and sequences, deep discovery, quantifying the problem, ROI business cases, executive demos, mutual action plans and a 30-day action plan.
- Target Ideal customer profile, segmentation, buying committees and multi-threading.
- Engage Social selling, personalization at scale, account-based campaigns and automation.
- Win Discovery, quantification, ROI cases, executive demos, mutual action plans and a 30-day plan.
One-time payment · Instant download · Secure checkout with PayPal
32illustrated pages
11tools explained step by step
3classic frameworks explained
$15one-time, instant download
What is inside
4 parts, 11 practical tools.
This course presents advanced techniques for complex B2B sales: choosing the right accounts, engaging buying committees, social selling, personalization at scale, automation, consultative discovery, quantified business cases, executive demos and mutual action plans. It builds on The Sales Strategy Playbook. Each chapter includes a worked example from one running case, an AI prompt and the mistakes to avoid.
- 1
Targeting the right accounts
Segmentation and buying committees.
Ideal customer profile and segmentation · Buying committees and multi-threading · Account research and triggers
- 2
Engaging at scale
Social selling, personalization, ABM and automation.
Social selling · Personalization at scale and account-based campaigns · Sales automation and sequences
- 3
Consultative selling that wins
Discovery, quantification and business cases.
Deep discovery · Quantifying the problem and the ROI case · Executive demos and mutual action plans
- 4
Executing the plan
Tools, AI and a 30-day plan.
The modern seller’s toolkit and AI · The 30-day action plan
Every tool follows the same structure
What it isplain languageUse it whenthe right momentVisualdiagram or tableHow to apply itnumbered stepsCaseFieldpoint IntegrationsAI promptready to pasteWatch outcommon mistakes
Frameworks and real examples
The classics, explained and applied.
Each book connects its practical tools to the well-known models behind them, and shows how real companies applied the same ideas.
Classic frameworks
SPIN SellingAccount-based marketingMutual action plan
Real-world examples
GartnerLinkedIn
Bonus
A 2-page printable cheat sheet with every tool, the method and the checklist.
One case, start to finish
Follow Fieldpoint Integrations through the whole book.
Fieldpoint Integrations, based in Denver, Colorado, sells software that connects ERP, CRM and e-commerce systems for mid-sized manufacturers and distributors. Account executive Jordan Blake has a solid product but a weak pipeline: many demos, few deals, long cycles stalled in “no decision”. His manager proposes a 90-day programme of advanced techniques. The course follows Jordan.
average first-year contract$48,000
demo-to-close rate9%
average sales cycle5.5 months
of lost deals ended in “no decision”62%
Before you decide
Who is it for?
Ideal for
- Experienced B2B salespeople and account executives
- Sales managers coaching complex deals
- Founders selling software or services to businesses
Not ideal for
- Beginners looking for sales basics (see The Sales Strategy Playbook)
- Retail or one-call consumer sales
Instant access
The Advanced Selling Playbook
- The Advanced Selling Playbook · 32-page illustrated PDF
- 11 tools, each with a visual, steps, a worked example and an AI prompt
- A complete printable checklist
- Worksheet: Target account list
- Worksheet: 30-day sales plan
- The whole method summarized on one page
- 3 classic frameworks explained (origin and use)
- Real-world examples: Gartner, LinkedIn
- Bonus: 2-page printable cheat sheet
$15USD · one-time payment
One-time payment of $15 USD. Card or PayPal balance.
- Instant download
- Secure PayPal checkout
- Help within 1 business day
Digital file delivered instantly. See the refund policy.
Questions
Before you buy
What format is it?
An illustrated PDF of 32 pages (A4), designed to read on screen or print. Worksheets and checklists are included at the end.
How is it delivered?
Right after payment through PayPal you get a private download page, or we email you the link, usually within a few hours. Problems: contact@aydi.ma.
Is it in English?
Yes. All library titles are written in clear, international English.
Is the case study real?
Fieldpoint Integrations is a fictional business with consistent figures, built so you can follow every example step by step. The book also includes short, publicly documented examples from well-known companies.
What is the cheat sheet?
A 2-page printable summary (A4 landscape) of every tool, the 7-step method, the classic frameworks and the checklist, delivered with the book.
Can I use it with my team or clients?
Yes, you can apply the methods and print the worksheets for your team and clients. You may not resell or share the file itself.
What is the refund policy?
Sales are final once downloaded, except if a file is damaged and cannot be replaced within 3 business days, if you were charged twice, or if the product is substantially different from its description. Ask within 14 days.
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