Digital & Social Media · Guide
Sales Funnel Analytics
Turn your data into decisions that raise conversion
$15
Alternatif Business Library · Guide · Digital & Social Media
Selling Online: The E-commerce Field Guide
Understand and use the digital commerce revolution
Understand and master the digital commerce revolution: a short history, B2C, B2B, B2G, C2C and direct-to-consumer models, the online customer journey, the technology stack, payments and fraud, logistics and returns, conversion and metrics, traffic and loyalty, marketplaces, legal obligations and the trends shaping online retail.
- Understand History, business models (B2C, B2B, B2G, C2C, D2C) and the online customer journey.
- Operate Store technology, payments and fraud, logistics, delivery and returns.
- Grow Conversion, metrics, traffic, loyalty, marketplaces, legal compliance and trends.
One-time payment · Instant download · Secure checkout with PayPal
32illustrated pages
11tools explained step by step
3classic frameworks explained
$15one-time, instant download
What is inside
4 parts, 11 practical tools.
This guide explains e-commerce from end to end. It covers its history and business models, the customer journey and the technology behind a store, payments, logistics and returns, conversion and the metrics that matter, traffic acquisition and loyalty, marketplaces, legal obligations and current trends. Every tool comes with a worked example, an AI prompt and the mistakes to avoid. Legal requirements vary by country; check them with an adviser.
- 1
Understanding e-commerce
Where it comes from, how it works and which model fits.
A short history of e-commerce · E-commerce business models · The online customer journey
- 2
Operating an online store
Technology, payments, logistics and returns.
The technology stack · Payments, security and fraud · Logistics, delivery and returns
- 3
Growing sales
Conversion, traffic, loyalty and marketplaces.
Conversion and key metrics · Traffic and loyalty · Marketplaces
- 4
Compliance and the future
Rules to respect and trends to watch.
Legal obligations and trust · Trends and your e-commerce roadmap
Every tool follows the same structure
What it isplain languageUse it whenthe right momentVisualdiagram or tableHow to apply itnumbered stepsCaseSaltwater Linen Co.AI promptready to pasteWatch outcommon mistakes
Frameworks and real examples
The classics, explained and applied.
Each book connects its practical tools to the well-known models behind them, and shows how real companies applied the same ideas.
Classic frameworks
Electronic data interchange (EDI)Conversion funnelRevenue = sessions × conversion × AOV
Real-world examples
AmazonZappos
Bonus
A 2-page printable cheat sheet with every tool, the method and the checklist.
One case, start to finish
Follow Saltwater Linen Co. through the whole book.
Katie Morgan runs Saltwater Linen Co., a maker of linen bedding and table linen in Charleston, South Carolina. She sells through her shop, local boutiques and a basic website that brings few orders. She wants online sales to reach a third of revenue within two years, including sales to hotels and restaurants. The guide follows her.
annual revenue$1.9M
of sales online6%
website conversion rate0.7%
online return rate14%
Before you decide
Who is it for?
Ideal for
- Retailers and brands launching or improving an online store
- B2B companies digitising their ordering and sales
- Marketing, operations and customer service teams working on e-commerce
Not ideal for
- Developers looking for coding tutorials
- Readers seeking legal advice for a specific country
Instant access
Selling Online: The E-commerce Field Guide
- Selling Online: The E-commerce Field Guide · 32-page illustrated PDF
- 11 tools, each with a visual, steps, a worked example and an AI prompt
- A complete printable checklist
- Worksheet: E-commerce weekly dashboard
- Worksheet: Launch checklist
- The whole method summarized on one page
- 3 classic frameworks explained (origin and use)
- Real-world examples: Amazon, Zappos
- Bonus: 2-page printable cheat sheet
$15USD · one-time payment
One-time payment of $15 USD. Card or PayPal balance.
- Instant download
- Secure PayPal checkout
- Help within 1 business day
Digital file delivered instantly. See the refund policy.
Questions
Before you buy
What format is it?
An illustrated PDF of 32 pages (A4), designed to read on screen or print. Worksheets and checklists are included at the end.
How is it delivered?
Right after payment through PayPal you get a private download page, or we email you the link, usually within a few hours. Problems: contact@aydi.ma.
Is it in English?
Yes. All library titles are written in clear, international English.
Is the case study real?
Saltwater Linen Co. is a fictional business with consistent figures, built so you can follow every example step by step. The book also includes short, publicly documented examples from well-known companies.
What is the cheat sheet?
A 2-page printable summary (A4 landscape) of every tool, the 7-step method, the classic frameworks and the checklist, delivered with the book.
Can I use it with my team or clients?
Yes, you can apply the methods and print the worksheets for your team and clients. You may not resell or share the file itself.
What is the refund policy?
Sales are final once downloaded, except if a file is damaged and cannot be replaced within 3 business days, if you were charged twice, or if the product is substantially different from its description. Ask within 14 days.
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