Strategy & Business Models · Handbook
Building a Competitive Edge
Build an edge through market intelligence
$15
Alternatif Business Library · Audit · Strategy & Business Models
The Market Research Audit
Turn a project into a validated opportunity
Run a reliable market study step by step with ready-to-use checklists: objectives and users of the study, defining the market, sizing it (TAM, SAM, SOM), analysing demand, mapping competitors and substitutes, examining the environment (PESTLE, regulation, barriers), secondary sources, surveys, interviews and focus groups, sampling, analysis and turning findings into decisions.
- Frame Objectives, market definition and market size.
- Analyse Demand, competition, substitutes and environment.
- Research and decide Secondary sources, surveys, interviews, sampling, analysis and decisions.
One-time payment · Instant download · Secure checkout with PayPal
27illustrated pages
9tools explained step by step
3classic frameworks explained
$19one-time, instant download
What is inside
3 parts, 9 practical tools.
This book turns market research into practical checklists, from defining the market to presenting findings. It complements Building a Competitive Edge, which explores research methods in depth. Each chapter includes a worked example from one running case, an AI prompt and common mistakes.
- 1
Framing the study
Why, for whom and which market.
Objectives and users checklist · Defining the market checklist · Market sizing checklist
- 2
Analysing the market
Demand, competition and environment.
Demand analysis checklist · Competition and substitutes checklist · Environment and regulation checklist
- 3
Collecting and using data
Sources, research methods and decisions.
Secondary research checklist · Surveys, interviews and focus groups checklist · Analysis and decision checklist
Every tool follows the same structure
What it isplain languageUse it whenthe right momentVisualdiagram or tableHow to apply itnumbered stepsCaseJuniper Fitness expansionAI promptready to pasteWatch outcommon mistakes
Frameworks and real examples
The classics, explained and applied.
Each book connects its practical tools to the well-known models behind them, and shows how real companies applied the same ideas.
Classic frameworks
TAM, SAM, SOMPESTLESample size and margin of error
Real-world examples
New CokeZappos
Bonus
A 2-page printable cheat sheet with every tool, the method and the checklist.
One case, start to finish
Follow Juniper Fitness expansion through the whole book.
Juniper Fitness runs two boutique strength-and-mobility studios for adults over 45 in Boise, Idaho. Founder Lauren Pierce is considering opening a third studio in Salt Lake City, Utah, and needs a market study to decide and to convince her bank. The book follows her research over eight weeks.
studios in Boise2
active members620
average monthly membership$159
investment needed for a new studio$420,000
Before you decide
Who is it for?
Ideal for
- Founders validating a business idea
- Managers preparing a launch or expansion
- Students and consultants writing market studies
Not ideal for
- Statisticians seeking advanced methodology
- Readers needing a legal or regulatory opinion
Instant access
The Market Research Audit
- The Market Research Audit · 27-page illustrated PDF
- 9 tools, each with a visual, steps, a worked example and an AI prompt
- A complete printable checklist
- Worksheet: Market study template
- Worksheet: Survey design checklist
- The whole method summarized on one page
- 3 classic frameworks explained (origin and use)
- Real-world examples: New Coke, Zappos
- Bonus: 2-page printable cheat sheet
$19USD · one-time payment
One-time payment of $19 USD. Card or PayPal balance.
- Instant download
- Secure PayPal checkout
- Help within 1 business day
Digital file delivered instantly. See the refund policy.
Questions
Before you buy
What format is it?
An illustrated PDF of 27 pages (A4), designed to read on screen or print. Worksheets and checklists are included at the end.
How is it delivered?
Right after payment through PayPal you get a private download page, or we email you the link, usually within a few hours. Problems: contact@aydi.ma.
Is it in English?
Yes. All library titles are written in clear, international English.
Is the case study real?
Juniper Fitness expansion is a fictional business with consistent figures, built so you can follow every example step by step. The book also includes short, publicly documented examples from well-known companies.
What is the cheat sheet?
A 2-page printable summary (A4 landscape) of every tool, the 7-step method, the classic frameworks and the checklist, delivered with the book.
Can I use it with my team or clients?
Yes, you can apply the methods and print the worksheets for your team and clients. You may not resell or share the file itself.
What is the refund policy?
Sales are final once downloaded, except if a file is damaged and cannot be replaced within 3 business days, if you were charged twice, or if the product is substantially different from its description. Ask within 14 days.
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