Marketing & Branding · Guide
Brand Loyalty Beyond Price
Escape the price war and build customers who stay
Alternatif Business Library · Worksheet pack · Marketing & Branding
Printable sheets to plan and run marketing campaigns: product and service sheets, customer persona, sales argument, campaign brief, channel plan, content calendar, budget tracker, event checklist and campaign results report — with guidance, a worked example and blank templates.
One-time payment · Instant download · Secure checkout with PayPal

What is inside
This pack explains the main types of marketing sheets and provides blank templates for planning and running campaigns. Each guide includes a worked example from one running case, an AI prompt and mistakes to avoid. For a full marketing audit, see The Marketing Audit.
Product, service and argument sheets.
Product and service sheets · The customer persona sheet · The sales argument sheet
Brief, channels, calendar, budget and results.
Campaign brief and channel plan · Content calendar, budget tracker and event checklist · The campaign results report




Frameworks and real examples
Each book connects its practical tools to the well-known models behind them, and shows how real companies applied the same ideas.
A 2-page printable cheat sheet with every tool, the method and the checklist.
One case, start to finish
Cedar & Sage Landscaping designs and maintains gardens in Fort Collins, Colorado, with 24 employees. Owner Ryan Mitchell wants to promote a new water-wise garden design service as the region faces water restrictions. Marketing was handled informally between projects. The pack follows the spring campaign planned with printable sheets.
Before you decide

Instant access
One-time payment of $19 USD. Card or PayPal balance.
Digital file delivered instantly. See the refund policy.
Questions
An illustrated PDF of 26 pages (A4), designed to read on screen or print. Worksheets and checklists are included at the end.
Right after payment through PayPal you get a private download page, or we email you the link, usually within a few hours. Problems: contact@aydi.ma.
Yes. All library titles are written in clear, international English.
Cedar & Sage Landscaping is a fictional business with consistent figures, built so you can follow every example step by step. The book also includes short, publicly documented examples from well-known companies.
A 2-page printable summary (A4 landscape) of every tool, the 7-step method, the classic frameworks and the checklist, delivered with the book.
Yes, you can apply the methods and print the worksheets for your team and clients. You may not resell or share the file itself.
Sales are final once downloaded, except if a file is damaged and cannot be replaced within 3 business days, if you were charged twice, or if the product is substantially different from its description. Ask within 14 days.
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