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Prompt library · By profession
10 detailed, ready-to-use prompts: briefs, UX copy, user research and web content. Each prompt explains when to use it, what to replace and an expert tip. They work with ChatGPT, Claude, Gemini, Copilot and other assistants.
When to use it: Brief a designer clearly.
Write a design brief for [project: logo / website / packaging] for [business]. Include: context, audience, objectives, brand personality, mandatory elements, references liked and disliked [links or descriptions], deliverables, formats, deadline and budget.
When to use it: Plan pages before design.
Propose a site map for [business] website. Visitors: [types]. Goals: [goals]. For each page: purpose, key sections, call to action. Keep the main navigation under 7 items.
When to use it: Write a clear homepage.
Write homepage copy for [business]: headline, subheadline, primary call to action, 3 benefit blocks, how it works in 3 steps, social proof placeholders, FAQ (5 questions), final call to action. Audience: [audience]. Tone: [tone].
When to use it: Write buttons, errors and empty states.
Write UX microcopy for [feature/screen]: button labels, form field labels and help text, error messages, success messages and empty state. Clear, short, friendly, accessible.
When to use it: Test a design with real users.
Create a usability test plan for [website/app]: goals, participant profile, 5 realistic tasks, questions before and after, what to observe, and a template to record issues by severity.
When to use it: Spot usability problems.
Review this page for usability and conversion: [paste content and describe layout]. Check clarity of the value proposition, hierarchy, calls to action, trust signals, accessibility and mobile issues. Give prioritised recommendations.
When to use it: Make your site usable by more people.
Create an accessibility checklist for [website] based on common WCAG principles: contrast, text alternatives, keyboard navigation, focus, headings, forms, motion. For each item: how to check and how to fix.
When to use it: Brief an AI image tool.
Write 5 detailed image prompts for [purpose] in the style [style]. Each: subject, setting, composition, lighting, colour palette, mood, camera or illustration style, and what to avoid. No brand names or real people.
When to use it: Define a visual direction.
Describe 3 possible visual directions for [brand]: for each, name, mood words, colour palette with hex codes, typography style, photography or illustration style, and example uses. Explain which fits [audience] best.
When to use it: Plan a conversion page.
Create a text wireframe for a landing page for [offer]: sections in order, content of each, placement of calls to action, proof elements and form fields. Explain the reasoning for the order.
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The Business Launch System helps you test it and set it up. The Self-Funding Client System helps you find clients. Both are fill-in Word systems.
