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Customer service prompts

10 detailed, ready-to-use prompts: replies, help centres, complaints and support processes. Each prompt explains when to use it, what to replace and an expert tip. They work with ChatGPT, Claude, Gemini, Copilot and other assistants.

10 prompts

SUP-01

Reply library for common questions

When to use it: Answer faster with consistent replies.

Create a library of approved replies for [business] covering these frequent questions: [list]. For each: a short reply (under 80 words), a longer reply with details, and when to escalate to a person. Friendly, clear tone; placeholders for names and order numbers.

Replace before use

[business][list]

Expert tip

Review replies with your team before using them.

SUP-02

Complaint response

When to use it: Calm an unhappy customer.

Write a reply to this complaint: [paste]. Acknowledge the problem, apologise where appropriate without admitting facts we have not verified, explain what we will do and by when, and offer [compensation if any]. Under 150 words, calm and human.

Replace before use

[paste][compensation if any]

Expert tip

Acknowledge, take responsibility where right, and offer a clear next step.

SUP-03

Help centre article

When to use it: Reduce repeated questions.

Write a help centre article answering: [question]. Structure: short answer first, step-by-step instructions, common problems and fixes, related articles. Plain language, under 400 words.

Replace before use

[question]

Expert tip

Use the customer's words in the title.

SUP-04

FAQ from conversations

When to use it: Build an FAQ from real tickets.

From these anonymised support conversations [paste], identify the 15 most frequent questions, write a clear answer for each, and suggest which ones could be prevented by changes in the product or website.

Replace before use

[paste]

Expert tip

Anonymise conversations first.

SUP-05

Chatbot knowledge base

When to use it: Prepare content for a support assistant.

Create a knowledge base for a support assistant for [business]: 25 question-answer pairs, policies (returns, delivery, payment), tone guidelines, and rules for when to transfer to a human. Mark facts to confirm with [TO CONFIRM].

Replace before use

[business][TO CONFIRM]

Expert tip

Include clear rules for handing over to a person.

SUP-06

Support macro for escalation

When to use it: Hand over a ticket cleanly.

Write an internal escalation template for [type of issue]: summary, customer details, what was tried, evidence, urgency, and the exact question for the next team. Then fill it in for this case: [paste].

Replace before use

[type of issue][paste]

Expert tip

A good handover means the customer never repeats themselves.

SUP-07

Customer satisfaction survey

When to use it: Measure satisfaction after support.

Write a short post-support survey (3 questions) and the email inviting the customer to answer. Then describe how to analyse the answers monthly.

Replace before use

Expert tip

Keep it to 3 questions maximum.

SUP-08

Tone guide for support

When to use it: Make every agent sound consistent.

Create a one-page tone guide for customer support at [business]: values, words to use and avoid, how to apologise, how to say no, response time promises, and 3 examples of good vs bad replies.

Replace before use

[business]

Expert tip

Include examples of good and bad replies.

SUP-09

Ticket analysis report

When to use it: Find the root causes of support load.

Analyse this ticket export: [paste categories, counts, resolution times]. Identify top causes, slowest categories, trends, and 5 actions to reduce volume or time, with expected impact.

Replace before use

Expert tip

Export at least one month of tickets.

SUP-10

Proactive service message

When to use it: Inform customers before they ask.

Write a proactive message to customers about [delay / incident / change]. Explain what happens, the impact for them, what we are doing, the expected timeline and how to get help. Under 120 words, clear and honest.

Replace before use

[delay / incident / change]

Expert tip

Send it before the problem becomes visible to them.

Always review AI output before using it, and never paste confidential or personal data into a tool without checking its data settings. Legal, financial and health outputs are general information, not professional advice.

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Go further

Turn the idea into a business.

The Business Launch System helps you test it and set it up. The Self-Funding Client System helps you find clients. Both are fill-in Word systems.

Business Launch System cover: fill-in Word modules and illustrated quick-start guide