Who buys it
Small businesses with no brand guidelines.
What you deliver
- Company descriptions in three lengths
- Tone-of-voice rules with examples
- Key messages and a simple visual guide
How to deliver it, step by step
- Interview the owner and review existing materials.
- Write descriptions and key messages.
- Define tone rules with do and don't examples.
- Set colours, fonts and logo use in Canva.
- Deliver a one-page summary for the team.
Tools to start with
See alternatives in the AI tools directory.
Validate demand before selling
Offer the service to two or three businesses at a pilot price and measure the result before and after (time saved, calls, replies, sales). Use our guide Validate an AI business idea in 30 days.
How to charge
$200–600. Combine a one-time setup with a monthly plan when the service needs updates. Test your numbers in the financial simulator and read how to price an AI service.
Indicators to track
- Consistency of new materials
- Time saved writing descriptions
- Team adoption
Common mistakes and risks
- Inventing a brand story that is not true
- Too many rules
- Ignoring the existing reputation
Starter prompt
Replace the [brackets] with your details and review every output before it reaches a client.
From this information, write descriptions of [COMPANY] in three lengths (one line, one paragraph, one page) and five tone-of-voice rules with examples. Information: [TEXT]
