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How to start a business · 6 modules · L.A.U.N.C.H.™
How to start a business, from idea to registered company.
Six Word modules built on the L.A.U.N.C.H.™ framework take you from a raw idea to a tested business model, your first customers and sales, the right funding choice and a properly formed company.
The framework
Six stages, one letter each: L.A.U.N.C.H.™
What's inside
6 modules you fill in as you build.
Each module has short explanations, worksheets, a checklist, common mistakes to avoid and ready-to-use AI prompts.
Lay Out Your Business Model
A 10-block Business Model Map, value proposition and break-even
Test Your Assumptions
An assumption register, experiment cards and a persevere, pivot or stop guide
Uncover Customers with Inbound Marketing
A funnel, an 8-week content plan, SEO and landing page checklists
Negotiate the Sale
A 5-step sales process, discovery questions and objection handling
Choose Your Capital
A funding need calculator and a debt versus equity comparison
Hardwire the Company
Legal structures compared, a founders' checklist and a 90-day plan
New · Illustrated guide
Start in minutes with the quick-start guide
Included in your download: an illustrated PDF guide that shows how to use the modules in order, a 7-day quick-start plan, common mistakes and a checklist.
- Read it in 10 minutes before you open the first module
- Designed to print or read on screen
- Included at no extra cost
Questions
Before you buy
Who is this for?
First-time founders, freelancers and anyone turning a side project into a real business. No business degree or prior experience needed.
What do I actually get?
A Quick-Start Guide and six Word modules. Each module has short explanations, fill-in worksheets, a checklist, common mistakes to avoid and ready-to-use AI prompts.
Does it work for any type of business?
Yes. The method applies to online and offline businesses, products and services. Examples are kept general so you can apply them to your own idea.
Is this legal or financial advice?
No. Modules 5 and 6 explain funding and company structures in plain language so you know what to ask, and they remind you to check local rules with a qualified adviser.