Who buys it
B2B service providers with a clear target: agencies, consultants, IT services, manufacturers.
What you deliver
- A target list definition and research checklist
- A 3–4 email sequence with subject lines
- Personalisation rules for each prospect
- A reply-tracking sheet
How to deliver it, step by step
- Define one narrow target segment with the client.
- Research 20 real prospects to find genuine personalisation angles.
- Write the sequence: observation, value, proof, one call to action.
- Send manually or with a sending tool at low volume.
- Review replies weekly and rewrite the weakest email.
Tools to start with
See alternatives in the AI tools directory.
Validate demand before selling
Offer the service to two or three businesses at a pilot price and measure the result before and after (time saved, calls, replies, sales). Use our guide Validate an AI business idea in 30 days.
How to charge
$200–500 per sequence, or $300–800/month managed. Combine a one-time setup with a monthly plan when the service needs updates. Test your numbers in the financial simulator and read how to price an AI service.
Indicators to track
- Open rate
- Reply rate
- Meetings booked per 100 emails
Common mistakes and risks
- Buying lists and mass-sending without consent
- Long emails about the sender instead of the prospect
- Ignoring anti-spam rules in the target country
Starter prompt
Replace the [brackets] with your details and review every output before it reaches a client.
Write a cold email of under 120 words to [ROLE] at [COMPANY]. Start from this verified observation: [OBSERVATION]. Offer [VALUE] with one simple call to action. Then write two shorter follow-ups, sent 3 and 7 days later.
