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Content & marketingEasy

90-day editorial plans

Plan a quarter of content: themes, formats, channels and a calendar a small team can actually follow.

Who buys it

Businesses that post irregularly or without a plan.

What you deliver

  • Content pillars and audience questions
  • A 13-week calendar by channel
  • Ready-to-use content briefs for the first month

How to deliver it, step by step

  1. Interview the client about goals, offers and key dates.
  2. Collect customer questions and objections.
  3. Build pillars and match them to channels.
  4. Lay out the 13-week calendar with realistic volume.
  5. Hand over briefs and a simple tracking sheet.

Tools to start with

See alternatives in the AI tools directory.

Validate demand before selling

Offer the service to two or three businesses at a pilot price and measure the result before and after (time saved, calls, replies, sales). Use our guide Validate an AI business idea in 30 days.

How to charge

$200–600 per quarter. Combine a one-time setup with a monthly plan when the service needs updates. Test your numbers in the financial simulator and read how to price an AI service.

Indicators to track

  • Share of planned posts actually published
  • Engagement by pillar
  • Leads from content

Common mistakes and risks

  • Planning more than the team can produce
  • Ignoring seasonal dates
  • No link between content and offers

Starter prompt

Replace the [brackets] with your details and review every output before it reaches a client.

Build a 13-week content calendar as a table for [BUSINESS], based on these pillars [PILLARS], channels [CHANNELS], available time [HOURS/WEEK] and key dates [DATES].
Prices, budgets and timelines are indicative orders of magnitude for an international audience. Adjust them to your local market and check official sources before any decision. No income is promised.

Go further

Turn the idea into a business.

The Business Launch System helps you test it and set it up. The Self-Funding Client System helps you find clients. Both are fill-in Word systems.

Business Launch System cover: fill-in Word modules and illustrated quick-start guide