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Content & marketingIntermediate

LinkedIn content production

Write a steady flow of LinkedIn posts that build the professional visibility of a founder, executive or company.

Who buys it

Founders, consultants, executives and B2B companies.

What you deliver

  • A content strategy with 3–4 pillars
  • 8–12 posts per month in the client's voice
  • A monthly performance review

How to deliver it, step by step

  1. Run a 45-minute interview to capture stories, opinions and expertise.
  2. Define pillars and a posting rhythm.
  3. Draft posts from real experiences, then edit for voice.
  4. Get approval and schedule.
  5. Review results monthly and keep what works.

Tools to start with

See alternatives in the AI tools directory.

Validate demand before selling

Offer the service to two or three businesses at a pilot price and measure the result before and after (time saved, calls, replies, sales). Use our guide Validate an AI business idea in 30 days.

How to charge

$300–900/month for 8–12 posts. Combine a one-time setup with a monthly plan when the service needs updates. Test your numbers in the financial simulator and read how to price an AI service.

Indicators to track

  • Profile views and followers from the target audience
  • Comments from relevant people
  • Inbound messages and leads

Common mistakes and risks

  • Generic AI posts with no personal substance
  • Posting without the client's approval
  • Chasing likes instead of the right audience

Starter prompt

Replace the [brackets] with your details and review every output before it reaches a client.

From this interview transcript, propose 12 LinkedIn post ideas for [PERSON]. For each: a hook, the real anecdote that supports it, and the lesson. Use only facts from the transcript. Transcript: [TEXT]
Prices, budgets and timelines are indicative orders of magnitude for an international audience. Adjust them to your local market and check official sources before any decision. No income is promised.

Go further

Turn the idea into a business.

The Business Launch System helps you test it and set it up. The Self-Funding Client System helps you find clients. Both are fill-in Word systems.

Pages from Business Launch System, Module 1