Who buys it
Businesses and agencies planning video shoots.
What you deliver
- A one-page brief per video
- A numbered shot list
- A deliverables and approval checklist
How to deliver it, step by step
- Clarify the goal and where the video will be used.
- Write the key message and script.
- List shots, locations, people and permissions.
- Plan equipment and timing.
- Share the brief with the filming team and client.
Tools to start with
See alternatives in the AI tools directory.
Validate demand before selling
Offer the service to two or three businesses at a pilot price and measure the result before and after (time saved, calls, replies, sales). Use our guide Validate an AI business idea in 30 days.
How to charge
$80–250 per brief. Combine a one-time setup with a monthly plan when the service needs updates. Test your numbers in the financial simulator and read how to price an AI service.
Indicators to track
- Reshoots avoided
- Shoot time vs plan
- Client approval rounds
Common mistakes and risks
- Forgetting image-rights consent
- Briefs with no clear message
- Ignoring the final platform's format
Starter prompt
Replace the [brackets] with your details and review every output before it reaches a client.
Create a video production brief for [VIDEO]: key message, tone, target audience, a numbered shot list, equipment, permissions needed and deliverables.
