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Guide · 9 min read
Mistakes that sink small AI businesses
The most common traps for beginners and how to avoid them.
Promising magic
"The chatbot will sell for you" or "double your sales" sets you up to fail. Promise what you control: the setup, the deliverables, the time saved. Let results speak later.
Skipping human review
AI makes mistakes with facts, prices and names. Every output that reaches a client or their customers must be checked by a person. Build review into your process and your price.
Depending on one tool
Tools change prices and features overnight. Keep your client's content (prompts, knowledge bases, templates) in formats you can move, and know at least one alternative for each tool.
Prices that are too low
Low prices attract difficult clients and leave no time for quality. Calculate your floor price and sell value, not hours.
Doing everything for everyone
Specialise in one or two client types. You will reuse templates, understand their problems faster and get more referrals.
Ignoring the paperwork
Use simple written agreements, respect data protection and register your activity properly where you live. It protects you and reassures clients.
