Days 1 to 10: ten conversations
Talk to ten people from your target. Ask about their problem, not your solution.
- How do you handle this today?
- What did it cost you last month, in time or money?
- What have you already tried?
- If it were solved, what would change for you?
Days 11 to 20: a test offer
Write a one-page offer: who it is for, the result, what is included, what is not, the price and the delivery time. Offer a pilot price to the three most interested people, in exchange for honest feedback and a testimonial if they are satisfied.
Days 21 to 30: deliver and measure
Deliver the pilot by hand, with AI helping you, and measure the result before and after: hours saved, replies, calls, sales. Write down every problem you hit.
How to read the results
| Signal | What it means |
|---|---|
| 2 or more people pay | Go ahead: refine the offer and look for the next clients. |
| Interest but nobody pays | Change the target, the result or the price, and run a second round. |
| Little interest in the problem | Go back to step 2 and pick another idea. |
Your action for today
Book your first five conversations this week. Use the validation guide and the prompt library to prepare your questions and your one-page offer.
Questions
Can I validate online only?
Yes, by video call or messaging, but real conversations are essential. A form or survey alone is not validation.
Should I work for free?
A pilot price is better than free: it tests the willingness to pay, which is the whole point.
