Start from a problem you know
List problems you have solved for yourself or for clients. A product that saves someone a few hours or helps them avoid a costly mistake is easier to sell than a general guide.
Choose the right format
Match the format to the problem.
- Templates and checklists: repeat tasks (quotes, plans, calendars)
- Guides: decisions and how-tos
- Courses: skills that need practice
- Simple tools or calculators: decisions with numbers
Validate before creating
Describe the product in a short page or message and ask for pre-orders or a waiting-list sign-up. Ten real sign-ups tell you more than a hundred compliments.
Start small
Your first version can be a 10-page guide or a 5-template pack. You can expand once people buy and give feedback.
Example
Three ideas
Quote templates for interior designers · A 30-day content calendar for physiotherapists · A pricing calculator for freelance translators. Validation: the calculator gets 14 sign-ups in a week; start there.
Prompt to try
Replace the [brackets] with your own details and review the result before using it.
My experience: [describe]. Suggest 6 digital product ideas that solve specific problems for [audience]. For each: format, the problem solved, a first version that can be made in one week and how to validate demand.
Exercise
Write three product ideas and pick one.
