Build an email list
Offer a useful free resource related to your product and collect emails. Email is the channel you control.
Content that leads to the product
Publish articles, posts or videos that solve part of the problem and mention the product as the complete solution.
Updates and bundles
Improve the product with feedback, add new templates and offer bundles. Existing buyers are your best future buyers.
Realistic expectations
Early sales are often small. Track visitors, conversion rate and sales each month and improve one element at a time.
Example
First month plan
Week 1: free checklist + sign-up page. Week 2: 4 posts answering buyer questions. Week 3: email sequence with the product offer. Week 4: review numbers and update the sales page.
Prompt to try
Replace the [brackets] with your own details and review the result before using it.
Create a 30-day promotion plan for my digital product [describe] for [audience]. Include a free lead magnet, 8 content ideas, a 4-email launch sequence and the numbers to track.
Exercise
Plan your first month of promotion.
