Who it is for and not for
Say clearly who will benefit and who should not buy. It builds trust and reduces refunds.
What is inside
List the contents with the result each part delivers. Show real pages or screenshots.
Proof and guarantee
Use real testimonials with permission, examples of results and a clear refund policy. Never invent reviews.
One clear call to action
Price, what happens after payment and how to get help. Remove distractions near the buy button.
Example
Page structure
Headline with result → problem → what is inside → who it is for / not for → real pages → testimonials → price and guarantee → FAQ → buy button.
Prompt to try
Replace the [brackets] with your own details and review the result before using it.
Write a sales page for my product: [describe]. Audience: [who]. Include: headline, problem, what is inside with results, who it is for and not for, FAQ of 5 questions and call to action. No exaggerated claims or invented testimonials.
Exercise
Write your sales page.
