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Marketing prompts

12 detailed, ready-to-use prompts: strategy, campaigns, social media, ads and email marketing. Each prompt explains when to use it, what to replace and an expert tip. They work with ChatGPT, Claude, Gemini, Copilot and other assistants.

12 prompts

MAR-01

Customer persona from real data

When to use it: Build a usable persona before writing any marketing.

Act as a senior marketing strategist. From the customer information below, build one detailed buyer persona for [business]. Include: role and context, top 5 problems in their own words, goals, objections to buying, where they look for information, what triggers a purchase, and 5 phrases we should use in our marketing. Mark anything you inferred rather than found in the data as [ASSUMPTION].
Customer information: [paste reviews, emails, notes]

Replace before use

[business][ASSUMPTION][paste reviews, emails, notes]

Expert tip

Paste real reviews, emails or call notes; personas built from guesses are generic.

MAR-02

One-sentence positioning

When to use it: Clarify what makes you different before any campaign.

Help me write the positioning of [business]. Audience: [audience]. Main problem we solve: [problem]. Usual alternatives: [competitors or do-it-yourself]. Proof we have: [results, credentials]. Give 5 positioning statements using the format "For [audience] who [problem], we [solution] so they [result], unlike [alternative]", then recommend the strongest and explain why.

Replace before use

[business][audience][problem][competitors or do-it-yourself][results, credentials][solution][result][alternative]

Expert tip

Ask for several versions and test them on two or three customers.

MAR-03

90-day content plan

When to use it: Plan a quarter of content around a few clear pillars.

Create a 90-day content plan for [business] targeting [audience] on [channels]. Time available: [hours per week]. Define 3 content pillars linked to customer problems, then a week-by-week table with: week, pillar, main piece (format and title), 3 derived short posts, call to action. End with the 3 indicators to track.

Replace before use

[business][audience][channels][hours per week]

Expert tip

Keep the plan realistic for the time you have each week.

MAR-04

Campaign brief

When to use it: Brief a campaign before producing anything.

Write a one-page campaign brief for [offer] aimed at [audience]. Include: objective with a number, key message, proof points, channels, budget [amount], timeline, deliverables, success indicators, and risks. Keep it under 400 words and use headings.

Replace before use

[offer][audience][amount]

Expert tip

Share the brief with everyone involved before work starts.

MAR-05

Social posts from one idea

When to use it: Turn one idea into a week of posts.

Turn this idea into 5 posts for [platform] for [audience]: [idea]. Use different formats: a tip, a short story, a myth vs reality, a question to the audience, and an offer. Each post: a hook line, 60 to 120 words, one call to action. Tone: [tone]. No hashtag spam, maximum 3 relevant hashtags.

Replace before use

[platform][audience][idea][tone]

Expert tip

Add a real photo or example to each post before publishing.

MAR-06

Ad copy variations

When to use it: Generate ad angles to test.

Write ad copy for [offer] for [audience] on [platform]. Proof: [facts]. Give 3 different angles (for example time saved, money, peace of mind). For each angle: 3 headlines under 40 characters, 2 primary texts under 125 characters, 1 call to action. Avoid guarantees and exaggerated claims.

Replace before use

[offer][audience][platform][facts]

Expert tip

Test one angle at a time and judge by cost per qualified lead.

MAR-07

Email newsletter

When to use it: Write a regular newsletter readers want to open.

Write a newsletter for [audience] from [business]. Topic: [topic]. Structure: subject line (3 options under 45 characters), preview text, a short personal opening, one main useful idea with an example, one quick tip, one call to action [CTA]. Length: 250 to 350 words. Tone: [tone].

Replace before use

[audience][business][topic][CTA][tone]

Expert tip

Keep one main idea per issue.

MAR-08

Welcome email sequence

When to use it: Onboard new subscribers automatically.

Write a 5-email welcome sequence for new subscribers of [business] who signed up for [lead magnet]. Email 1 delivers the resource; 2 shares our story and values; 3 gives a quick win; 4 answers a common objection; 5 presents [offer] with a clear call to action. For each: subject, preview, body under 200 words.

Replace before use

[business][lead magnet][offer]

Expert tip

Send email 1 immediately, then space the others by 2 days.

MAR-09

Competitor messaging analysis

When to use it: Understand how competitors position themselves.

Analyse the messaging of these competitors for [market]: [paste homepage texts]. For each: main promise, target audience, proof used, tone, and weaknesses. Then list 3 messaging gaps we could own and suggest a headline for each.

Replace before use

[market][paste homepage texts]

Expert tip

Paste text from their websites; do not rely on the AI's memory of them.

MAR-10

Marketing calendar for a launch

When to use it: Plan a launch day by day.

Create a 4-week launch calendar for [product] for [audience]. Week 1 teasing, week 2 education, week 3 launch, week 4 follow-up. For each day: channel, content, owner, asset needed. Add a checklist of assets to prepare in advance.

Replace before use

[product][audience]

Expert tip

Prepare all assets before day 1.

MAR-11

Customer review requests

When to use it: Get more genuine reviews.

Write 3 short review request messages for [business] customers after [service]: one by email, one by SMS or WhatsApp, one for in-person use. Friendly, under 60 words each, with a placeholder for the review link. Do not offer rewards for reviews.

Replace before use

[business][service]

Expert tip

Ask right after a successful delivery.

MAR-12

Monthly marketing report

When to use it: Summarise results and decide next actions.

Here are my marketing numbers for this month and last month: [paste]. Write a one-page report: summary in 3 lines, what worked, what did not, possible reasons, and 3 actions for next month with expected impact. Flag any number that looks inconsistent.

Replace before use

[paste]

Expert tip

Paste numbers from your tools for both months.

Always review AI output before using it, and never paste confidential or personal data into a tool without checking its data settings. Legal, financial and health outputs are general information, not professional advice.

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Turn the idea into a business.

The Business Launch System helps you test it and set it up. The Self-Funding Client System helps you find clients. Both are fill-in Word systems.

Business Launch System cover: fill-in Word modules and illustrated quick-start guide