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10 detailed, ready-to-use prompts: press releases, media, crisis and internal communication. Each prompt explains when to use it, what to replace and an expert tip. They work with ChatGPT, Claude, Gemini, Copilot and other assistants.
When to use it: Announce news to the media.
Write a press release about [news] for [organisation]. Include headline, subheading, dateline, lead paragraph with who-what-when-where-why, quote from [spokesperson] (placeholder), supporting details, boilerplate and media contact.
When to use it: Pitch a story to a journalist.
Write a short pitch to [journalist] at [media] about [story]. Explain why it matters to their readers now, offer data or an interview, under 150 words, with a clear subject line.
When to use it: Align spokespeople.
Develop 3 key messages for [topic/event] for [audience], each with supporting proof points and an example, plus 5 likely questions and answers.
When to use it: Respond quickly to an incident.
Write a holding statement about [incident]. Acknowledge, express concern, state known facts only, explain actions being taken, and when the next update will come. Under 120 words.
When to use it: Prepare for an interview.
Prepare [spokesperson] for an interview about [topic]: 12 likely questions including difficult ones, suggested answers aligned with our key messages, and bridging phrases.
When to use it: Keep employees informed.
Write an internal newsletter for [organisation] with: leadership message, 3 news items, a team spotlight, upcoming dates and a question for employees. Friendly tone, under 500 words.
When to use it: Promote an event.
Create a communication plan for [event] on [date]: audiences, messages, channels, timeline of announcements and reminders, and post-event follow-up.
When to use it: Write a short speech.
Write a [minutes]-minute speech for [speaker] at [occasion]. Key messages: [messages]. Include a personal opening, three points with stories, and a memorable close.
When to use it: Respond consistently online.
Create guidelines for responding to comments on [platforms] for [organisation]: tone, response times, types of comments and how to respond, when to escalate, and examples.
When to use it: Tell the year's story.
Write the narrative sections of an annual report for [organisation] from these facts: [paste]. Include a message from leadership, highlights, impact with figures, challenges and outlook.
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